It takes 5 years of med-school to get the MBBS degree
It takes 1-2 years of internship to be skillful enough
It takes another 2-4 years……or more depending on subject to complete a residency
Another 2-4 years of completing various masters and higher post-grad degrees to be even more qualified and maybe another few more years on top to be a real top name celebrity
If you are not a doctor please ask your local known doctor about this timeline
We know this much because it follows a line
It follows a trend followed by previous generations
At each stage not everyone has the luxury of working in a name brand hospital….guaranteed infrastructure and ready patients
And if you did you will realize that somehow your income is not matching your ever increasing life expenses……so you have to expand your services
Private chamber duties from one place to another
Maximize hours to increase patient turnover and revenue from private practice
Lets say you are new in the health industry
Or recently returned from a career abroad
Or you did work in a chamber….but then took a few years off to study abroad….the returned
What happens in your waiting room?
No calls no appointments no noise
From a pure business point of view
What happened is that you as a unique product…..are new and unadvertised
Nobody knows about this new doctors skills…..training….even rates
What is the usual process?
Print cards…..brochures……hire middleman or dalals to gather patients for a commission?
Takes a very long time for enough patients to forward your card and name to bring more in
Is it working?
Some mistakes are made in this strategy
We in the health specialty are unaware and untrained in managing our business presence in the private sector
These are essential points to consider if you have a private practice:
How to acquire patients
Patient feedback and satisfaction
Patient turnover, return, referral
Competition and partnership with other medical fields
Upgrading skills to maintain status or even to raise value-added prices
Looking for better standard patients…..who will pay and pay on time
Marketing of your skills to promote yourself as a personal brand
If you find this message to be too harsh, hurts your feelings or I sound too much capitalistic……I have bad news for you…….you are asleep…..you are unaware of the real world of medicine…..without commercialization you can not access the health and medical miracles you are enjoying so nicely…..such as the science of vaccines, antibiotics, advanced surgeries…..these are all products of a good medical business model
As I was saying….
What happens when you are not able to have a financially secure and independent private practice?
Your bills increase faster than your revenue from small number of curious and patients
You resort to poor clinical practice
Bad patient behavior from frustration
Making deals to promote too much and sometimes wrong medicine for extra commission
Maybe illegal operations
Then quitting and joining a big brand hospital where you must work their hours instead of your own independent hours
Or you run away to a foreign country and …..well what happens there….thats a different story for a different blog
So what can I conclude?
Doctors in private practice must behave like a small business
They must capture and compete in a difficult market to gain as much patient trust to be sustainable
The link below directs you to an excellent article highlighting the basics of a sustainable private practice business model:
Dr. Ismail Sayeed
MBBS MMed MSc
Founder & CEO
This post was made possible with the assistance of
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Thank you for you time and I wish you good health
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